Signage is an essential aspect of every business, especially in the fast-paced 21st century. It is one of the crucial choices entrepreneurs need to make. The image signs portray can either make or break the business; therefore, selecting the best style is vital. Channel lettering is important for businesses that want bright and bold signage. Its style is essential in providing considerable customization and several other benefits.
It is important to understand what channel lettering entails in terms of how they look and also how they are made. They are a unique type of signage because each letter is significant in contributing to the overall impact of the sign. The letters are usually three dimensional and are expressed from the mounting surface. Additionally, the depth of each character depends on the font, size, and other elements. Channel letter signs are popular everywhere today. You will find these signs at bars, cafes, restaurants, shopping malls, offices, medical buildings, plazas, etc.
Additionally, they guarantee you an appealing exterior that captures the attention of everyone going past it. This showcases the identity of your business, making people curious to want to know more about your venture. Custom channel letter signs fulfill the following functions.
Flexible designs
They have a vast range of fabrication options and a variety of materials to be used. You can design the letters in any manner that you want them to be. You also have the freedom to choose the color, shape, size, and style. The limitations are very minimal e.g., laws and regulations of different areas and zoning codes.
Different ways of illumination
The world has a wide range of signage options. The industry has experienced a massive transformation in the modern world, with new ideas being implemented daily. It is no surprise that there are several kinds of illumination. Businesses have different interests in business signs. Some want those that light up 24/7 regardless of the weather conditions, and others want simple designs that don’t light up at night.
Several types of letters are available in the market today. They include; Front Lit, Reverse Lit, and Open Face channel letters. Also, there are specialty or combination channel letters that blend the components of the three types to give you a look you want.
Used Outdoor and Indoors
Since the signs can either be luminous or unlit and also sized differently, it depends on whether you want an indoor or outdoor sign. They can also be used for directional purposes and are useful for maintaining a consistent business image.
Boosts your brand image
Branding is essential in every business. Investing in signage has a significant impact, just like having a strong internet presence or giving out brochures. If you want to save yourself a substantial amount of money in marketing your business, then you should invest channel lettering. It is an excellent way of attracting and communicating with the public about your brand and what you offer. It gives you the freedom to choose from the wide range of customization of how you would want your letters to look like. You can customize your logo and fonts in a manner that will interest thousands of passersby each day. Your design will increase your reputation by making your business look more professional.
They are highly visible
Many ventures choose these business signs for their stores for two main reasons. First, most laws and regulations require businesses to have signs. The second is channel lettering is appealing and professional. The visibility of the sign will make your business noticeable from afar. This can make your store a landmark in a particular geographical area. This said, it is easier for customers to recognize your business when they see it each day in stylized lights. It attracts them to pop in and have a look.
Additionally, as mentioned in the point above, business signs are a vital part of brand recognition. The LED lights that are visible from a long distance are connected to cool design and sophistication. They give a strong first impression that will linger in the minds of customers throughout the day. The bright letters will be an effective way to generate customer interest in the long term.
They are Durable
All the materials used in making the signs i.e., aluminum and acrylic, are very durable. They can withstand any weather. Aluminum is known for its ability to last through direct sun exposure and extreme heat. It can also hold up against high winds.
Acrylic, on the other hand, can also hold up through harsh weather conditions. It also retains its color and is impact resistant. Its impact resistance is 17 times greater than ordinary glass. Aluminum and acrylic are also very affordable materials. They require little maintenance and are rarely repaired.
They are Eco-friendly
The world today is looking towards the use of eco-friendly products in every industry. If you are looking to uphold eco-standards and go green, then this type of signage will be right for you. The costs of maintenance and repair are minimal. As much as you are required to inspect the signs for weathering once in a while, they will serve you for a long time. Additionally, the LED lights used are energy-efficient. They can last for more than five years, depending on how often they are used.
Channel letter signs are brilliant ways to market your business. There are always affordable options in the market, whether you want huge visible letters at your storefront or to add additional interior flair.