channel letter business signIn today’s fast-paced business world, small businesses need to stand out to attract customers. While word-of-mouth and online reviews are helpful, nothing beats well-designed signs and strategically placed signage. Signage not only grabs the attention of potential customers but also enhances the brand image and acts as a silent salesperson for your business. However, with so many options to choose from, it can be overwhelming for small business owners to decide on the right signage. In this article, we’ll discuss the essential things you need to know about small business signage, including its types, benefits, and best practices, to help you make an informed decision that drives traffic, boosts revenue, and grows your business.

Types of Small Business Signage

Small businesses have a wide array of signage options to choose from. There are traditional outdoor signs such as billboard, banner, neon, and channel letter signs, as well as more modern options such as digital signage, window graphics, and floor graphics. Each type of signage has its advantages and disadvantages, depending on factors such as location, budget, message, and target audience. For instance, a billboard sign is great for reaching a large audience traveling on a busy highway, while a digital sign is more dynamic and interactive, allowing you to display multiple messages and promotions at once. A window graphic is perfect for storefronts, as it allows you to showcase your products and services while still allowing natural light to flow into your business.

Benefits of Small Business Signage

The benefits of small business signage are numerous. For starters, it creates brand awareness and recognition. A well-designed logo and messaging on a sign can make your business memorable and help customers distinguish you from your competitors. Signage can also increase foot traffic and drive revenue. According to a U.S. Small Business Administration study, adding a sign to your storefront can increase revenue by up to 7.7%. Moreover, signage helps you communicate with your customers and potential clients. By displaying promotions, specials, and even hours of operation, you can keep your customers informed and engaged.

Best Practices for Small Business Signage

Designing effective signage is more than just choosing a type of sign and putting your logo and message on it. There are best practices to follow to ensure your signage is visible, legible, and impactful. For instance, your sign should be visible from a distance and easy to read, even in poor lighting conditions. Avoid clutter and choose a prominent location that can attract attention. Also, make sure your signage is consistent with your brand identity. Use colors, fonts, and imagery that align with your business’s values and personality. Finally, consider the maintenance of your signage. Be sure to clean, repair, and replace your sign when necessary, as a dingy and damaged sign can negatively impact your business image.


Small business signage is an essential component of your marketing strategy. It helps you attract customers, convey your message, and create a lasting impression. By understanding the types, benefits, and best practices of signage, you can make an informed decision that meets your business needs and goals. Don’t underestimate the power of a well-designed and strategically placed sign. It can be the difference between a customer walking by and a customer walking in.

Be sure to contact us for your business sign. We handle everything from design to installation and everything in-between.