When it comes to having customers find your business, it seems like the emphasis is always on digital advertising. While this can certainly help market your business and let people know of your existence, they still need a way to find your physical location. That’s when an electrical sign can come in handy.
The internet is great in many ways, but having customers enter your building is even better. It gives you the chance to talk to them face to face. For some industries, the only way that a customer can buy products or services is by entering a building. Make sure customers know where to find you by advertising your location with a lighted sign.
Finding the right sign to highlight your business in important. You want something that stands out, that is easy to read and that is visible any time of the day or night. An electrical sign is able to fulfill all of those wants and needs, and it also comes with other benefits as well.
1. It Allows Customers to Find You
Having the right sign means being found by customers. It can be the difference between them walking right by your business or stepping in the door. When you have a sign that is visible and easy to read, you can attract business and make sales.
If you’ve ever been in the situation where you’ve been looking for a business but can’t seem to find them because there is no sign or it’s the wrong size, you know how frustrating this can be. Don’t upset your customers. Make yourself easy to find by having a sign that lets them know exactly where you are located.
2. It Can be Customized
Gone are the days of boring electrical signs. The advancement in technology has made it possible to create custom signs that reflect what your business is about. You get to choose different fonts and light colors to create your sign. This means that you can use this item as a branding tool so that customers instantly recognize your business and what you have to offer.
Being able to choose one or multiple colors for your sign can make you stand out from the competition. You also have the chance to choose what size you want. These options will get you noticed when your sign looks different than the other ones around it. This could mean that more customers want to check out what you have to offer.
3. It Is Low Maintenance
If you’re concerned about putting up a lighted sign because you’re worried about maintenance, be rest assured that these options don’t require a lot. In fact, if you get a sign that uses LED lights, you won’t even have to change a bulb very often. LED lights can last for up to 50,000 hours—that’s a lot of glowing time.
No sign is completely maintenance free, and you may need to clean your electrical sign every once in a while and bulbs will burn out. However, this is a small price to pay for an item that will get you noticed and draw customers to your location at all hours.
4. It Is Visible 24/7
When you place a lighted sign outside your business, it will attract customers during the day and night. At night, when other signs become hard to see, you’ll stand out. If your business is open when it’s dark outside, this will ensure that people can find you. If you’re not, it’s still a good way to let customers know what you have to offer and stay visible.
Not only are lighted signs visible during the day and night, but they are also eye catching. If you add blinking features or other movements, this will draw customer’s eyes to your sign. This is beneficial when the customer is looking specifically for your business, but it’s also advantageous when trying to draw in new customers. They may be enthralled with your sign and enter your business just to see what you have to offer.
5. It Is Cost Effective
By being able to draw customers to your location with a lighted sign, you should be able to see a return on your investment. The initial price you pay for the sign should be made up in sales, which makes investing in this option a good idea.
In a world that has gone digital, it may seem unnecessary to rely on “old-fashioned” advertising methods like a lighted sign. However, when it comes to having people enter your physical location to buy your services or your product, you want them to know exactly where you are located. Whether during the day or at night, a lighted sign helps with that endeavor.
The brighter and flashier your sign is, the more chances you have of attracting customer attention. The internet is helpful for some things, but it can’t replace the experience that comes with physically being in a business. It can be frustrating if customers can’t find what they are looking for, and it could mean they take their business elsewhere. Make sure you are visible and easy to find by having a lighted sign that draws attention and pinpoints your exact location.