Channel letters are custom made signage – frequently illuminated and three dimensional – placed outside public and commercial buildings. You can find them displayed on almost any corporation or franchise, making these organizations easily identifiable not only to regular customers and clients, but to new ones looking for a particular service.
Why Channel Letters?
Channel letters are the first and best way to display your brand and information. Without a clean, prominent display, you minimize the public’s opportunity to recognize you. Your signage creates immediate trust. Imagine a client or customer being in unfamiliar surroundings, seeing your brand and walking in confidently. Channel letters are a one-time investment in advertising that works 24/7/365.
Channel Letters & Branding
Good signage does far more than communicate a message or identify what makes up your brand. Channel letters are the perfect tool to demonstrate what customers can expect in a friendly and inviting manner.
Of course, signage has to be appropriately implemented. It should be clear and should easily distinguish your services. Regardless of the business, it has to attract the right target. Channel letters need to be attractive and appealing. They can be somber and serious, but shouldn’t be so much of either that you enhance chances of turning off your audience. Even a funeral home’s channel letters will need to be sufficiently appealing, attractive and entertaining despite the nature of the business.
Customization
Channel letters can be designed to exactly match your logo, font, size or color. This can be extremely important to your brand as you plan to maximize your identity across many channels. Ensure the public recognizes you whether it’s in a print ad, on a billboard, your Facebook page, Twitter account or on the street.
An Eco-Friendly Solution
Thanks to the latest technology in signage, channel letters can be as expansive as you want and still be efficiently green. They can be installed quickly, saving on man hours and energy usage. The use of LED lighting over conventional options like fluorescent and neon means less power. LED also does not use mercury or lead. And while these platforms can be highly illuminated, they are still a low voltage solution with advanced transformers that will still provide somewhere in the vicinity of 100,000 hours over their lifespan.
Building Financial Value
On the stock market, publicly-traded companies are valued significantly more than the entity’s actual hard assets. In many cases, this is the result of branding. Strong branding, like the use of channel letters almost guarantees future business growth. Branding is a perception of value and will make everything from building capital to expansion and customer relationships easier to manage.
Without proper signage, you minimize potential recognition, financial value and the possibility of attracting your audience. With it, your business implements an eco-friendly, cost effective solution that will promote products and services for years to come. At the end of the business day, there is no greater marketing strategy than identifying yourself with channel letters.